The Old Holland research laboratory thoroughly tested more than 250 pigments and many different mediums before a selection was made of only the best available of these, irrespective of the cost, which were incorporated into the series. In contrast to the many major producers of acrylic paints, Old Holland chose a 100% pure acrylic medium from a product-oriented European manufacturer above the more obvious resins available worldwide. While more expensive, this choice adds a unique characteristic to the New Masters, unequalled by its competitors. In other words, as the world's first producer of oil paint, Old Holland is rightly proud of the fact that New Masters Classic Acrylics have the same characteristics and texture as Old Holland's oil paint. This bears witness to the quality of New Masters; visually it is indistinguishable, in terms of colour strength, gloss and intensity, from the oil paint range which forms the basis of the Old Holland legacy.